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The Fo' is a unique blend of specialty and premium-grade coffees that produces an iconic natural Ethiopian flavor of blueberry, blackberry, and cherry. This coffee is also organically certified. With a nod to Charlotte and the 704 area code, The Fo' was developed to embody the funky, growing nature of The Queen City.
All coffee falls somewhere on a grading scale. Coffees scoring higher than 80 are deemed specialty grade, and these coffees make up around 5% of the total coffee market. The 88+ scoring coffees are the easiest to sell due to their interesting flavor profiles and they also bring the highest profits. But farmers then have to find buyers for the rest of their lot which is typically the majority of their crop.
This is where Michael McIntyre comes into the story. Michael developed The Fo', a carefully selected blend of coffee from families and communities where the highest-priced lots have already been sold. The Fo' offers the same level of traceability, organic certification, and iconic Ethiopian flavor profile, but provides a steady rotation of fresh crops and a dependable flavor profile for buyers. Truly a clever solution to a sustainability problem.